5 Reasons Why Your Store Needs a Digital Retail Champion


Many dealers hope that plugging a digital retailing solution into their existing websites will quickly boost their sales. But the reality is that technology is not a silver bullet. It can facilitate many things, but it’s how you use it that matters most.

That’s why your store needs a Digital Retail Champion — someone who’s committed to and incentivized by the success of the digital retailing process. Dealerships with strong champions experience 4x more engagement with digital retailing than those without this role.

In this webinar you will learn about...

  • The many benefits of having a Digital Retail Champion in your showroom
  • The responsibilities of a Champion and how to identify or hire one at your store
  • How having a Champion has driven digital retail buy-in at #1 Cochran Group


  • Rudi Thun | COO, Roadster
  • Joe Lukich | Variable Operations,#1 Cochran Group