Dealer Impact Study 2.0


Last spring, after dealerships were forced to shutter their showrooms and many shifted to 100% online selling, Roadster conducted Part 1 of a Dealer Impact Study, analyzing COVID-19’s effects. The surprising results: though sales were down significantly, online engagement and efficiency were up, with dealerships able to sell more cars per person with a reduced staff.

Three months later, as dealerships have adjusted to the new normal, we conducted Part 2 of the Dealer Impact Study to see what sales-process adaptations have stuck, what has changed, and how it’s impacted dealership efficiency and consumer buying behaviors. 

In this webinar learn ...

  • Why units per salesperson continue to climb
  • Which purchase activities consumers complete online vs. in store
  • How technology is helping to shrink the sales process to <1 hour


  • Michelle Denogean | CMO, Roadster
  • Kurt Shadduck | GSM, Pacifico Mazda Hyundai
  • Jason Griffin | GSM, Mazda Roseville