Turn Gen Z Shoppers Into Buyers
When it comes to Gen Z car shoppers, there are a lot of assumptions. To go beyond the stereotypes, we conducted new research to find out what they really want from their car-buying experience.
Our results shed new light on this often-misunderstood group. For example, Gen Z shoppers use the internet to look for cars more than other age groups, but they still come to the dealership to complete their purchase. This is just one way Gen Z has proven to be a surprisingly complex and thoughtful generation — and one dealers need to get to know better.
From This Webinar Learn How To: