Efficiency Is the New Benchmark for Success
Last spring, after dealerships were forced to shutter their showrooms and many shifted to 100% online selling, Roadster and NADA conducted Part 1 of a Dealer Impact Study, analyzing COVID-19’s effects. The surprising results: though sales were down significantly, online engagement and efficiency were up, with dealerships able to sell more cars per person with a reduced staff.
Three months later, with showrooms reopened, we conducted Part 2 of our Dealer Impact Study to see what sales-process adaptations have stuck, what has changed, and how it’s impacted efficiency for both dealers and consumers.
Some key takeaways:
Download our report to learn why and discover ways your dealership can adapt to the new normal.